FOR IMMEDIATE RELEASE
Friday, April 02, 2021
NYC PARKS RELAUNCHES RENEWED ANTI-LITTER CAMPAIGN AHEAD OF BUSY SPRING AND SUMMER SEASONS
New features include pop-up park events, a Jr. Litter League competition, a Litter Ambassador program, and more!
Today, NYC Parks Commissioner Mitchell J. Silver, FAICP, kicked off the relaunch of the anti-litter campaign at one of the first new “Love Your Park” pop-up events in Morningside Park. Starting this week, Parks is rolling out the multi-faceted campaign to address excessive trash being left behind as New Yorkers flock to the City’s parks to enjoy the warm weather. All spring and summer, New Yorkers will see more than 150 bright orange trash corrals installed in 93 parks across the city; anti-litter ads on bus shelters, in grocery stores and at park entrances; opportunities to volunteer to beautify parks; and more.
“Last year showed us what we all know to be true -- that our parks and greenspaces are vital resources and sanctuaries of sanity for hundreds of thousands of New Yorkers. Ahead of the busy spring and summer seasons, and due to the success of last year’s Anti-Litter campaign, we are relaunching this year to encourage parkgoers to do their part and help keep their parks clean and beautiful for all to enjoy,” said NYC Parks Commissioner Mitchell J. Silver, FAICP. “With brand new activities and a PSA campaign, we continue to urge all New Yorkers to pitch in by disposing trash in designated receptacles, or take it with them when they leave.”
Parks is asking New Yorkers of every age to help keep our parks litter-free by putting trash in a bag or carrying it out with you, and to get involved with one of our new anti-litter programs:
Jr. Litter League:
New this year, Parks has launched a pilot program, the Jr. Litter League, a friendly park stewardship competition for youth ages 10+. Teams will engage in self guided park clean ups from April 1 - June 1, with Parks providing a toolkit with clean up guidance, background info, and more. The weight of trash collected reported by each group will be recorded, and citywide winners will be announced at the end of competition.
Think your team has what it takes to help keep our city clean? Registration is now open, and groups interested in joining the Jr. Litter League can register at: nyc.gov/parks/jll
Love Your Park Pop-up Events:
Parks will be leading 13 Love Your Park pop-up events to spread the word about the new anti-litter campaign, assist with litter pick up, and keep our parks beautiful for all to enjoy. The pop-up events will give passerbys the opportunity to show their love for their park and encourage residents and parkgoers to help do their part to keep our parks clean and beautiful. The pop-ups will focus on highly utilized greenspaces, and run the first week of April.
New this year, Parks is introducing a Litter Ambassador program to help recruit volunteers from the public to educate and encourage parkgoers to clean up after themselves and distribute orange trash bags to those who need. Ambassadors will be assigned to 20 heavily used picnic/BBQ locations in all five boroughs, with Parks-provided supplies including gloves, garbage bags, vests and credentials.
Parkie Volunteer Clean-ups:
Parks staff from all divisions will be stepping up and volunteering their time to help keep parks beautiful and clean as part of the 2021 anti-litter campaign. With the new Parkie Volunteer Cleanups, non-maintenance and operations staff will volunteer on key holidays to assist with litter pick-up in all five boroughs. The Parkie Volunteer cleanups will take place on 21 high-use dates, and run from May 10 - September 27.
Monday Morning Pitch-ins:
Stemming from the success of last year’s volunteer-led cleanup efforts, Parks is initiating Monday Morning Pitch-ins in concert with Partnerships for Parks. Running from June 1 - September 7, volunteers will be able to register in advance and assist at volunteer-led clean-ups in all five boroughs!
With a simple message - show your park some love, New York. Put trash in a bag or can—or take it with you - Parks looks to encourage New Yorkers to pitch in and do their part. The anti-litter campaign runs from April 1 - November 1, and includes Parks-designed ads on LinkNYC and city bus shelters, and a PSA. Ads will also be posted in grocery stores, park entrances, and barbeque and picnic areas across the city.
In addition to the new ads, Parks has created 150+ highly visible branded trash corrals at picnic and barbeque areas in heavily used parks. Staff will also continue to distribute trash bags to parkgoers to encourage them to dispose of refuse in receptacles, in the new corrals, or take out when they leave.