FOR IMMEDIATE RELEASE
Monday, December 17, 2018
MULCHFEST HAS A NEW LOOK IN TIME FOR 2018-19 HOLIDAY SEASON!
NYC Parks declares Mulchfest part of New York City’s Holiday Tradition
New Mulchfest brand advertisement campaign launched
Mulchfest takes place January 4-13, 2019
Holiday traditions are near and dear to us all, and today at a press conference in Washington Square Park, NYC Parks Commissioner Mitchell J. Silver, FACIP, joined DSNY First Deputy Commissioner Steven Costas; former City Council Member and Community Affairs Director for Borough President Gale Brewer, Rosie Mendez; Marian Guerra, from Council Member Chin's office; Washington Square Park Administrator George Vellonakis and Manhattan Community Board 2 Parks & Waterfront Committee Vice Chair Susanna Aaron to officially declare Mulchfest a part of the New York City Holiday tradition, encouraging New Yorkers to make greening a family activity, instead of “pine-ing” for their trees.
With re-imagined branding and a new advertisement campaign launched this month, ahead of the holiday, Parks promotes its annual fun, free, and environmentally-friendly way to bid trees “fir-well” when this year’s season comes to an end. Presented with clever word play, the new Mulchfest look celebrates New Yorkers’ post-holiday tradition of dragging their trees to a local park for mulching. An illustrated cast of diverse characters use bikes, strollers, teamwork, and other creative methods to get their trees to the chippers, so that their ever-greens can be turned into mulch that will help to reduce waste, protect and nourish other trees and plants throughout the city. Mulchfest ads can be found around the five boroughs on subway platforms, along park perimeters, at LinkNYC stations, etc.
With 68 total drop-off sites, including parks and Greenthumb gardens, New Yorkers can drop off their trees between January 4 and 14, 2019. Dates have been extended this year for those who celebrate Three Kings Day.
On the final weekend of Mulchfest, January 13th and 14th, at 31 chipping sites across the city, visitors can pick up mulch to take home. Weather permitting, DSNY will collect and compost clean Christmas trees left at curbs from Wednesday, January 2nd through Saturday, January 12, 2019.
For more than 20 years, Parks and DSNY have collected and mulched trees to help planting beds and community gardens around the city grow. Mulch maintains the health of our trees and plants citywide by deterring weeds, retaining moisture, preventing compaction, adding nutrients to the soil, and keeping roots warm. In recent years, Parks has mulched between 25,000 and 30,000 on average annually.
Ad campaign images available upon request