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FOR IMMEDIATE RELEASE
Tuesday, February 28, 2017
No. 21
www.nyc.gov/parks

NYC PARKS AND BRONX RIVER ALLIANCE ANNOUNCE NEW LEADERSHIP FOR THE BRONX RIVER

The Bronx River Alliance today announced the appointment of Maggie Scott Greenfield as the new Executive Director of the Bronx River Alliance and Bronx River Administrator for NYC Parks. She will succeed outgoing Executive Director/Bronx River Administrator Linda R. Cox, who retires on March 2, 2017.

Ms. Greenfield has served the Alliance in multiple roles since joining as the Greenway Coordinator in 2005. She has served as Director of Programs and Development, and has been Deputy Director since 2010. She worked closely with NYC Parks and has engaged with multiple levels of government officials and Bronx leaders in these capacities, guiding plans and raising funds for new parks and segments of the Bronx River Greenway. One of her notable achievements was leading the agency’s successful application to USDOT’s highly-competitive TIGER program in 2015.

Ms. Greenfield holds a Bachelor of Science in Public Health/Environmental Science from the University of North Carolina at Chapel Hill and a Master’s in City Planning from the Massachusetts Institute of Technology. She grew up on the banks of the Tennessee River and witnessed how reclaiming a river can revitalize urban communities in her native Chattanooga. Ms. Greenfield lives in the Bronx with her husband and two children.

“Over the years, I have watched Maggie rally up neighborhood residents for a joint and committed effort in making the Bronx River one of NYC’s most valued resources,” said NYC Parks Commissioner Mitchell J. Silver, FAICP. “Her work with the Bronx River Alliance has been instrumental to the vision and mission that our agency has set forth. She has demonstrated such devotion to the revitalization of the Bronx, the River, and the City at large. And because of that, I have absolutely no doubt that she will continue to thrive and flourish in her new role.”

"Maggie Greenfield has the full confidence of the board of directors to build upon 15 years of successful agency partnership, community programming and Bronx River restoration,” said Veronica Vanterpool, Chair of the Bronx River Alliance. “This is an exciting time for the Bronx River Alliance whose work has been admired internationally and awarded nationally. With a 2017 move into the River House building ahead, Maggie is highly prepared to energize the staff and community partners and lead the Alliance into a new phase of Bronx River stewardship."

“It is a true honor to succeed Linda Cox, who has been my mentor and friend over the past 12 years,” said Maggie Greenfield. “I came to the Bronx River Alliance in 2005, committed to the idea that local voices can reclaim the Bronx River as an asset for Bronx communities, and I’m thrilled to lead the organization into the next phase of our work.”

“I am so pleased that Maggie has been chosen as the Alliance’s next Executive Director and Bronx River Administrator,” said Linda Cox. “It has been a joy to work with her, and her warmth, breadth of understanding, and commitment to the Bronx make her ideally suited to this job.”

About NYC Parks

NYC Parks is the steward of approximately 29,000 acres of land — 14 percent of New York City — including more than 5,000 individual properties ranging from Coney Island Beach and Central Park to community gardens and Greenstreets. We operate more than 800 athletic fields and nearly 1,000 playgrounds, 550 tennis courts, 66 public pools, 48 recreational facilities, 17 nature centers, 14 golf courses, and 14 miles of beaches. We care for 1,200 monuments and 23 historic house museums. We look after 650,000 street trees, and two million more in parks. We are New York City's principal providers of recreational and athletic facilities and programs and we are home to free concerts, world-class sports events, and cultural festivals.

About the Bronx River Alliance

Founded in 2001, the Bronx River Alliance is a nonprofit organization that serves as a coordinated voice for the river and works in harmonious partnership to protect, improve and restore the Bronx River corridor so that it can be a healthy ecological, recreational, educational and economic resource for the communities through which the river flows. The Alliance works with more than 100 partner organizations, including 30 schools and over 2,000 students. Each year 1,500 people canoe with the Bronx River Alliance, and thousands more enjoy and help to care for the 25 acres of improved parkland and 19 new acres that the Alliance has helped create. The National Park Service designated the Bronx River a National Water Trail in 2012.

About the Public Private Partnership

The public-private partnership between NYC Parks and the Bronx River Alliance serves to propel the restoration of the Bronx River and combines the strengths of each organization by bringing together shared resources and establishing relationships with both government officials and community members to create sustainable improvements along the river. On February 17, 2017 in Washington, D.C., the Bronx River Alliance and NYC Parks jointly received the 2017 Audrey Nelson Community Development Achievement Award from the National Community Development Association for the restoration of the Bronx River.

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