The Snapple/ESKAL8 Skate
Park Build Day
Mullaly Skate
Park - E. 165 St & Jerome Ave, the Bronx
September 12, 2003
- 8:00 AM to 4:30 PM
Read
the press release for this event
Read
an article in the Daily Plant about the rebuilding
On September 12, 2003, Snapple Beverage Group teamed up with the nonprofit organization KaBOOM! to introduce ESKAL8 - a national skate park program that mobilizes youth, community leaders, contributors and sponsors to create quality public skate parks - to rebuild Mullaly Skate Park in the Bronx. Through the construction of community-built skate parks, Snapple and ESKAL8 will develop unique places where kids can practice their sport while also promoting responsible biking, skateboarding and in-line skating.
| The one-day build started at 8:00 AM. The work team included 120 volunteers from Snapple, 30 Marines from Weapons Company 2nd Battalion 25th Marine Corps, and members of the community. The day ended with a ribbon-cutting at 4:30 PM featuring a demonstration by several talented young skaters. Special guests for the afternoon ceremony included: |
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- Jack Belsito, President of Snapple Beverage Group and Mott's
- Wendy "The Snapple Lady"
- Darell Hammond, CEO of KaBOOM! and ESKAL8
- Adrian Benepe, New York City Parks & Recreation Commissioner
- Joseph M. Perello, Chief Marketing Officer of the City of New York
- Earl Brown, Deputy Bronx Borough President
- Michael Hopper, Assistant Director of Corporate and Community Relations, New York Yankees
- 40 U.S. Marines from Weapons Company 2nd Battalion 25th Marine Corps
In addition to providing volunteers, Snapple has donated money from proceeds of Snap20 to purchase new ramps and jumps and to rebuild Mullaly’s signature half and quarter pipes. ESKAL8 coordinated the effort. The New York Yankees also donated $5,000 to match a community grant to support the park’s upkeep.
ABOUT
ESKAL8
| ESKAL8, the national skate park program powered by KaBOOM!, mobilizes youth, community leaders and founders to create quality skate parks for youth. An ESKAL8 skate park is a public space, designed and built by the local community, where youth can safely challenge themselves - not only through the planning process -but also as they skateboard, BMX bike, and in-line skate. |  |
Through the ESKAL8 program, KaBOOM! works to LEAD skate park construction, EDUCATE and enable program replication through challenge grants, training, publications and technical assistance, and ADVOCATE for the right to skate.
ABOUT
KaBOOM!
Since 1995, KaBOOM!
has worked to change the world one playground at a
time by creating healthy play opportunities and environments
for children. By partnering with individuals, civic
groups, businesses and foundations, KaBOOM! leads
playground projects, educates community leaders and
advocates for the child's right to play. It has raised
more than $20 million to build and improve 2,000 playgrounds
and counting, and has published books and trained
hundreds in community building. KaBOOM! was named
one of America's 100 Best Charities of 2002 by Worth.
ABOUT SNAPPLE BEVERAGE GROUP |
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