New Media Receives Best of Parks Administration Team Award
Photo by Malcolm Pinckney
On October 1, members of the New Media division received the Administration Team Award at the 2009 Best of Parks ceremony on Governors Island. New Media are the wizards behind the curtain of the Parks website, www.nyc.gov/parks. Last year there were over 18.5 million page views on our website with 3 million unique web visitors. These were 30% increases from the prior year. For thousands of New Yorkers and people internationally, our website is their introduction to the world of Parks.
As the virtual face of Parks, our website has been greatly improved and redesigned. New Media launched the BeFitNYC search engine last year to help the public find specific activities, sports programs, or facilities for their age group and neighborhood. New Media also introduced “mini-websites” for over 120 individual flagship parks with features specific to each park, and created new sites for Partnerships for Parks, GreenThumb, Marinas, the Greenbelt Native Plant Center and many others programs and partners.
The public can now sign up for weekly newsletters, Daily Plants, and other regular electronic updates from Parks. As importantly, kids can sign on to ParKidsNYC, a creative new offering for youth with features such as Citizen Science and nature related games. As visited as any flagship park or special event, our website, thanks to New Media, has become a place to be.
QUOTATION FOR THE DAY
“Life is the art of drawing without an eraser.”
John Gardner
(1912 – 2002)