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City Agencies, Pro Athletes And Partners Launch Be Fit NycIMMEDIATE
Tuesday, June 10, 2008
Parks Commissioner Adrian Benepe, Brooklyn Borough President Marty Markowitz, Health Assistant Commissioner Lynn Silver, Sports Commissioner Kenneth Podziba, NY Mets Manager Willie Randolph, NY Giants’ Defensive End Justin Tuck, NY Liberty legend Kym Hampton and Milwaukee Bucks’ Charlie Villanueva today launched BeFitNYC, a Parks recreation search engine, and celebrated with demonstrations of citywide fitness opportunities.
“With BeFitNYC, New Yorkers have countless fitness opportunities – many of which are free – at the click of a button,” said Commissioner Benepe. “The BeFitNYC website identifies all kind of activities from where to play basketball to which little leagues are in your borough to where you can kayak or take a dance class. Leave your excuses for not exercising at home because BeFitNYC can find ways to get in shape, at any age and in any neighborhood in the City.”
“You don’t necessarily have to be skinny to be ‘fit’—so whether you’re looking to shed some pounds, maintain basic fitness or just get out and enjoy Brooklyn and New York City’s outstanding recreational options – you’re never more than a mouse click away, thanks to BeFitNYC,” said Brooklyn Borough President Markowitz. “Obesity is a major health issue, especially among our children, so I commend the City Parks and Health Departments and the American College of Sports Medicine for setting the pace — encouraging exercise and educating families about staying healthy and active. If only I had access to this technology many years (and many pounds) ago!”
BeFitNYC is an online search engine that allows visitors to find recreational and accessible activities in their neighborhood, from yoga to little leagues to kayaking. New Yorkers can log on to www.nyc.gov/parks/befitnyc to search by sport, age group, zip code or borough for all sports or fitness opportunities through organizations including New York City Parks & Recreation, New York City Department of Health and Mental Hygiene, the Bronx River Alliance, the Randall’s Island Sports Foundation, the National Parks Service and more.
“New York City is in the midst of an obesity and diabetes epidemic,” said Health Commissioner Frieden. “Being physically active is one of the best ways to stay and be healthy. And now, it’s even easier for New Yorkers to find recreation and physical fitness programs that are fun and right around the corner. BeFitNYC offers one stop shopping for anyone looking to stay healthy and enjoy great activities in their neighborhood.”
“New Yorkers of all ages maintain active lifestyles by participating in an array of individual and team-oriented activities,” said Commissioner Podziba. “By creating a straightforward way to find information on a variety of sports and activities, BeFitNYC has made it even easier to become involved in programs all over the five boroughs, whether New Yorkers want to play on a local team or learn a new sport they’ve always wanted to try.”
The website also features fitness tips from the American College of Sports Medicine, a newsletter and the chance for users to provide Parks with feedback about their experiences with Parks programs, playgrounds and recreation centers. The graphics for the web site and advertisement were created by New York City & Company.
“We created a visual campaign that was easy and fun, and represented a wide range of sports to emphasize the variety of athletic opportunities New York City offers," said NYC & Company CEO George Fertitta. “We are confident that the BeFitNYC campaign will help increase awareness of these opportunities, and will lead to healthier and happier New Yorkers.”
Elite athletes participated in a Shape Up New York demonstration along with Parks’ sit aerobics sampling. Local kayak and bike groups presented a variety of activities offered through the Parks Department and affiliated partners.
This event was presented in partnership with the NYC Department of Health and Mental Hygiene and the American College of Sports Medicine.
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CONTACT: Jama Adams/Trish Bertuccio (212) 360-1311
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