FOR IMMEDIATE RELEASE
Wednesday, June 19, 2013
NYC Parks Partners With Procter & Gamble Pet Care To Support Parks Citywide
NYC Parks officials and Procter & Gamble (NYSE: PG) today announced they have entered into a new citywide partnership. The partnership includes the refurbishment or improvement of several dog runs across the City, and partnering with NYC Parks on future community events.
“Parks is pleased to partner with P&G Pet Care to help make every day life a little bit better for people and their pets,” said NYC Parks Commissioner Veronica M. White. “We know your dogs are an extension of the family and this partnership will help to support NYC Parks' dog runs across the City.”
"We strive to meet the unique needs of all the consumers we serve, from the products we develop to the community partnerships we form, with the goal of improving everyday lives," said Jodi Allen, P&G’s Vice President of North America Marketing and Brand Operations. "Through this public-private partnership, P&G and our Pet Care brands, such as IAMS and Eukanuba, will help to make New York City even greener and greater for residents and their pets.”
This unique partnership with P&G is an outgrowth of last year’s request for proposals issued by the Parks Department for a multi-year, citywide sponsorship of dog runs.
New York City has the largest urban park system in the nation, with nearly 30,000 acres of open space. There are roughly 4.2 million dog owners in the New York metropolitan area including the five boroughs and thanks to P&G, Parks will be able to refurbish some of New Yorkers’ favorite dog runs and provide vital support to community pet care programs.
This partnership announcement is part of series of New York events and experiences supporting the roll out of P&G's new campaign, the Everyday Effect. Through the largest consumer experiential event in the company's 175 year history, P&G is serving the daily needs of New Yorkers and inviting them to see how P&G products make everyday life better.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About NYC Parks
The New York City Department of Parks & Recreation is the steward of more than 29,000 acres of land including 1,700 parks, 14 miles of beaches, over 50 dog runs, 500 community gardens, and 2,500 Greenstreets. Parks also manages the City’s athletic fields, playgrounds, tennis courts, recreation centers, public pools, nature centers, golf courses, monuments, and historic house museums, and cares for 2 million trees inside the parks and another 600,000 street trees. Parks also provides numerous free public programs and services in coordination with New York City’s local elected officials, community members, and non-profit partners. Parks has approximately 3,500 full-time employees and approximately 2,500 seasonal and transitional employees.
CONTACT: Arthur Pincus / Tara Kiernan (212) 360-1311