FOR IMMEDIATE RELEASE
Monday, May 06, 2013
Million Trees NYC Announces Launch Of New Website
MillionTreesNYC is happy to announce the launch of its new website, designed by brand strategy firm, Infinia Group.
Created with the user experience firmly in mind, the website has been redesigned to make it easier to navigate, allowing for faster access to MillionTreesNYC event calendars, and better illustrating public programs that all New Yorkers can take advantage of. The new website makes it even easier for New York City residents to say “I’m in!” and make City trees part of their family tree. For more information and to check out the new website, visit www.milliontreesnyc.org.
The website’s new “Care” section offers updated resources, tips and photos. We’ve also added a photo album to help celebrate the many New Yorkers who have dug “IN” and joined the tree care movement. New Yorkers who join the TreeLC team can have their photos added too. We’ve also made it easier to find information on getting free trees for residents’ homes.
MillionTreesNYC, a cornerstone of Mayor Bloomberg’s PlaNYC vision to establish a healthier, more sustainable New York City, is a public-private partnership between the New York City Department of Parks & Recreation and Bette Midler’s New York Restoration Project, through which one million trees will be planted and cared for throughout the five boroughs. As part of MillionTreesNYC Parks is reforesting 2,000 acres of parkland into new, ecologically healthy, multi-story forests. New forests help expand canopy cover in New York City, increasing the myriad environmental benefits already provided by our urban forest. Since MillionTreesNYC was launched in October 2007, the initiative has surpassed its halfway mark with 685,553 trees planted to date. This past weekend, over 2,000 volunteers came out to dig in citywide to plant over 20,000 trees.
Infinia Group is a collection of diverse, but like minds set on solving the strategic and creative challenges faced by information and decision-intensive enterprises. Individual disciplines range from consultants to graphic designers to copywriters to strategists to academics to researchers to digital experts to information architects to project planners and managers. All of whom agree that to get different answers, you have to ask different questions. For more information, visit www.infiniagroup.com.
CONTACT: Arthur Pincus / Tara Kiernan (212) 360-1311