FOR IMMEDIATE RELEASE
Wednesday, January 25, 2012
Parks & Recreation Welcomes S'MAC To First Park
Parks & Recreation is delighted to welcome S’MAC to First Park in Manhattan’s East Village. S’MAC is owned and operated by husband and wife team Caesar and Sarita Ekya. The kiosk serves several varieties of macaroni and cheese dishes and will also serve breakfast options.
“The arrival of S’MAC to First Park introduces a time-honored culinary tradition with a new twist for New Yorkers to enjoy, whether they are visiting the park or in the middle of their morning commute,” said Parks & Recreation Commissioner Adrian Benepe. “Across the city, Parks is working to provide high quality and diverse choices to our visitors. As part of this initiative, we are thrilled that New Yorkers can now satisfy their mac and cheese cravings at First Park.”
“We are delighted to have S’MAC at First Park, it is a natural fit,” said Caesar and Sarita Ekya. “This location reaches out to our commuting customers and ones who are just below Houston Street who don’t feel like trekking it up to our original location at 12th Street.”
S’MAC, which is short for Sarita’s Macaroni & Cheese, opened on June 24, 2006 in Manhattan’s East Village as the first restaurant to dedicate its entire menu to macaroni and cheese. First Park’s free-standing kiosk, which is located at First Avenue and Houston Street, is their first expansion effort. The kiosk opens at 7:00 a.m. for coffee service and starting at 11:00 a.m. will serve the entire macaroni and cheese menu which includes options for restricted, gluten-free and vegan diets. S’MAC @ First Park will serve options for commuters such as coffee, pastries, and more.
Serving over twelve menu options and offering the opportunity to create your own macaroni and cheese, S’MAC has something for everyone.
S’MAC @ First Park continues the Parks Department’s effort to enhance the parks of New York City with high quality, diverse and healthy food vendors.
CONTACT: Vickie Karp / Phil Abramson (Parks) 212-360-1311 / Sarita Ekya (Sâ€™MAC) firstname.lastname@example.org