Corporate Partnership Opportunities
NYC Parks is proud to present the “NYC Parks Corporate Partnership Program,” a new strategic initiative whereby NYC Parks seeks a select number of partners for a broad range of assets. This program is in cooperation with IMG – the exclusive designated agency to develop and commercialize this opportunity.
As the largest urban park system in the nation, NYC Parks has a long history of involving the private sector in supporting its extraordinary resources through public-private partnerships, donations and sponsorships of park events, programs and initiatives. With the Corporate Partnership Program, NYC Parks is taking a step forward by creating holistic and innovative partnership packages for some of its key facilities that include benefits such as branding, promotion and online and on-site activation.
NYC Parks’s Objectives and Goals
- Develop new revenue streams to support NYC Parks’ growing obligations.
- Increase and improve NYC Parks facilities, events, programs and initiatives.
- Encourage and enhance the public’s use and enjoyment of athletic and recreational facilities through marketing programs that respect the City’s open green spaces.
- Create a family of partners which promote and elevate NYC Parks brand and create relevant, authentic and compelling associations.
Partner’s Objectives and Goals
- Differentiate brand from competitors.
- Gain access to a powerful, holistic, and innovative marketing platform.
- Generate brand awareness to a captive audience of millions of potential customers.
- Enhance image as a good corporate citizen.
- Demonstrate commitment to the New York City population.
- Associate brand with a respectable and well-known organization such as NYC Parks.
Rights and Benefits
As a partner of one of the available opportunities, your company will have access to an innovative and integral partnership program that combines a great variety of rights and benefits, such as:
- Designation Rights
- Exclusivity Rights
- Signage Rights
- Brand Visibility Rights
- Event Rights
- Onsite Rights
- Online Rights
- Other Rights
Available Partnership Opportunities
For more information about corporate sponsorship opportunities, contact us.