NYC Resources311Office of the Mayor

Corporate Partnership Opportunities

NYC Parks is proud to present the “NYC Parks Corporate Partnership Program,” a new strategic initiative whereby NYC Parks seeks a select number of partners for a broad range of assets. This program is in cooperation with IMG – the exclusive designated agency to develop and commercialize this opportunity.

As the largest urban park system in the nation, NYC Parks has a long history of involving the private sector in supporting its extraordinary resources through public-private partnerships, donations and sponsorships of park events, programs and initiatives. With the Corporate Partnership Program, NYC Parks is taking a step forward by creating holistic and innovative partnership packages for some of its key facilities that include benefits such as branding, promotion and online and on-site activation.

View the latest facility partnership opportunities  

Objectives

NYC Parks’s Objectives and Goals

  • Develop new revenue streams to support NYC Parks’ growing obligations.
  • Increase and improve NYC Parks facilities, events, programs and initiatives.
  • Encourage and enhance the public’s use and enjoyment of athletic and recreational facilities through marketing programs that respect the City’s open green spaces.
  • Create a family of partners which promote and elevate NYC Parks brand and create relevant, authentic and compelling associations.

Partner’s Objectives and Goals

  • Differentiate brand from competitors.
  • Gain access to a powerful, holistic, and innovative marketing platform.
  • Generate brand awareness to a captive audience of millions of potential customers.
  • Enhance image as a good corporate citizen.
  • Demonstrate commitment to the New York City population.
  • Associate brand with a respectable and well-known organization such as NYC Parks.

Rights and Benefits

As a partner of one of the available opportunities, your company will have access to an innovative and integral partnership program that combines a great variety of rights and benefits, such as:

  • Designation Rights
  • Exclusivity Rights
  • Signage Rights
  • Brand Visibility Rights
  • Event Rights
  • Onsite Rights
  • Online Rights
  • Other Rights

Available Partnership Opportunities

  • Events
  • Programs
  • Facilities
  • Other

For more information about corporate sponsorship opportunities, contact us.

Corporate Partnership Opportunities

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